Mrs. Barer is a marketing communications expert who brings more than 20 years of expertise in strategic marketing communications for early and mid-stage mid-stage companies. She launched Barer Communications in 2000. Client work includes Argyle Data, Concur, etailz, LiquidPlanner, aQuantive (acquired 2007), Dain Bosworth, RBC Wealth Management Idaho, and others. Prior her practice, Mrs. Barer worked in-house to develop and execute strategies to brand and position venture-backed start-ups as leaders in their respective markets. Earlier, at The Rockey Company (now Rockey H&K), she worked on P&G, Bill & Melinda Gates Foundation, Wash. State DOT, and Universal Concerts NW. She serves as a start-up mentor for the Ketchum Innovation Center. Mrs. Barer holds a bachelor’s degree in journalism and mass communications from Seattle University.